Co-Founder & CTO
Tom Sawkins
Co-Founder & CEO
Sean Law
Our Founders
Sean and Tom met in 2015 while working for an ASX listed REIT company. They quickly realised they shared the same mindset on software development and kept a close eye on the new, disruptive Digital Signage technologies that came to life.
After a while, the idea of a Doohly came to mind, so they built it.
Our Story
Originally we set out to develop a media player that could have multiple CMS products preinstalled for integrators to reduce the cost and time of digital signage installations.
After many discussions with integrators and users of the existing CMSs, we realised there was a gap in the market for a fully integrated software solution that could easily communicate with third parties at an affordable price.
