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Digital signage is a method of displaying digital content and a digital signage platform is software that allows humans to manage and distribute their digital signage content remotely. It has been around for decades, starting in the 1990s, but has recently become much more affordable and effective.
What this means is that company employees can spend less time doing the administrative role of deploying and updating advertising content but rather focus more on creating content or completing other tasks.
Digital signage is essential in this technological age, it’s a time-saver, money saver, and effective method of capturing new customers and driving an increase in sales, even more so than online advertising through video adverts and television adverts.
A study conducted in Sweden in 2012 found that drivers spend significantly longer looking at the digital billboards they pass than traditional billboards.
Not only are more people looking at digital signage, they often remember those companies/products/services more, recently it was found that 55% of people could recall the specific message displayed. This study also states that 71% of people believe that digital signage stands out more than online advertising, and 46% believe the same in regards to television.
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