5 Tips For Placing Your Digital Signage In Cafes
Cafe signage is not a new concept, but with the need for digital out-of-home signage now fully realized by many businesses.  Coffee shops and cafes included. But now you may find yourself wondering: Where should I put my new digital signage? What’s the best placement system? What should each screen display?
  • If you’re unsure of what we mean by digital signage, you can learn more about it here. In essence, digital signage is the affordable way for businesses to generate further revenue. Digital content can also be used to keep customers and staff informed.
  • There are many ways to use digital signage in your cafe or coffee shop, and in this post we will go over a few tips to help decide the perfect placement of your new digital signage.
  • Cafes and coffee shops have a variety of places to position digital signage, but it comes down to what content you plan on displaying. It doesn’t matter how many screens you choose to set up, but all your screens can be managed easily through Doohly Core.
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With digital signage, we can provide a way for you to create a memorable and unique experience, but only if you correctly place the digital screens, just putting them at the register won’t net the results you’re looking for, instead you’ll need to be a little bit more creative:

5 Placement Tips for Cafe Digital Signage

1. Facing The Street:

If your cafe or coffee shop is on the street, it has access to large amounts of foot traffic. We recommend putting at least one of your new digital screens facing the street, this will replace the age old metal A-frame sidewalk sign. This display could show a range of content, but will primarily be used to distinguish your cafe from those in the surrounding area. You want your cafe digital signage to be eye-catching and encourage potential customers to walk in and place their order. This is people’s first impression of your business and you want it to show personality.

2. One A Pillar Or Side Wall:

After your new customer has walked in thanks to your street facing screen you now have to keep them enticed long enough to place an order. To do this you could set up digital signage on the wall or pillar they will be waiting near. The content you display here is really up to you and what would fit the businesses outward culture. For example if you are the local hotspot you could showcase staff achievements or community projects you are involved with. If you are a specialty barista you could use videos to showcase your process, this screen is to keep customers entertained and relieve the stress of waiting in line.

3. As A Kiosk:

This option is for more tech savvy operators and larger stores as it requires slightly more space. If you are able to, you could set up self serve kiosks in your cafe to allow customers to order their coffee or food. This not only frees up staff to allow them to do other duties, but in the age of Covid anything you can do to reduce contact is always seen as a positive.

4. At The Register:

Now, we know we said not to just throw a screen up at the register and expect results to happen like that. But when combined with other digital signage putting a screen behind or in front of the register can be beneficial. This screen’s primary purpose is to be informative to customers and should showcase things such as; the menu, promotions, deals, and even recommendations. This is what has become known as a digital menu board, and is becoming increasingly popular in not only big chain restaurants like McDonalds, but also local coffee places.

5. In Staff Areas:

Cafe digital signage isn’t just limited to increasing customers in a way to drive revenue. You can use digital signage in staff areas such as break rooms to keep your staff informed. From safety campaigns to displaying their rosters and schedules. If your staff know when and where to be, along with correct procedures, you can save money on waste and focus on great customer service.
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  • Cafe digital signage can realistically be placed anywhere with access to power and the internet. It’s all about how you want to use it. You can use your new digital signage to not only display information about your business, but also sell this screen inventory as an advertising platform to advertising companies.
  • Now that you’ve decided where to put your digital signage, you’ll need a way to upload and manage content. This is where Doohly Core and Doohly Player come in. Using our web-based content management system is easy and can be done from any device connected to the internet.
  • The first license is free, so there really is no reason not to start your digital signage journey.
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