What is Digital Signage?

| Blane Zemunik
  • Digital signage is the way of the future for advertising for a variety of different businesses. Businesses can quickly and easily update digital signage at a fraction of the cost of traditional signage. It also allows businesses of all sizes to enter an advertising area as the workforce required is substantially lower and therefore, much more affordable.

  • In this day and age, digital signage is of vital importance and relevance to every industry. Any business who advertises to consumers should be aware of digital signage and the impact it is having on the advertising market.

  • This post goes over the basics of what digital signage is and why it is becoming the next big leap in the advertising space. It provides you with three essential tips for businesses interested in getting started in the industry.

What is digital signage?

Digital signage is a method of advertising that allows an administrator to manage and distribute their signage content remotely. It has been around for decades, starting in the 1990s, but has recently become much more affordable and effective.

What this means is that employees can spend less time doing the administrative role of deploying advertising media and updating signage and can focus more on creating content or completing other tasks.

Why is digital signage important?

Digital signage is essential in this technological age, it’s a time-saver, money saver, and effective method of capturing new customers and driving an increase in sales, even more so than online advertising through video adverts and television adverts.

A study conducted in Sweden in 2012 found that drivers spend significantly longer looking at the digital billboards they pass than traditional billboards.

Not only are more people looking at digital signage, they often remember those companies/products/services more, recently it was found that 55% of people could recall the specific message displayed. This study also states that 71% of people believe that digital signage stands out more than online advertising, and 46% believe the same in regards to television.

3 Tips for businesses beginning digital signage campaigns

When it comes to digital signage, there are very few things new users can do wrong, but these quick tips can keep businesses on the right track:

  • Too much motion - Motion distracts from the main message, keep it subtle and to a minimum

  • Place a “call-to-action” on every screen - Calls-to-action encourage consumers to act quickly and improves the likelihood of impulse buying

  • Keep it simple - Consumers are easily frustrated if the message is changing too fast or too slow, although digital signage allows for wondrous works of art, try to keep it simple

Digital signage may have been around for a while now, but has only recently exploded in popularity, especially within Australia, it is an excellent means of increasing both brand awareness and sales, and with such a low barrier to entry why not start today?

At Doohly, we offer an affordable, customer-driven digital signage platform that is great for businesses starting their digital signage campaigns or long time users of digital signage looking for a better, more tailored experience.

If your business is interested in starting their digital signage journey, or you’re looking for a faster, more customer-driven platform, please contact us today.

References:

https://www.sixteen-nine.net/2016/01/27/18-surprising-statistics-about-digital-signage/

https://oaaa.org/NewsEvents/PressReleases/tabid/327/id/4244/Default.aspx

https://www.digitalsignagetoday.com/blogs/8-steps-to-successful-digital-signage-content/

https://www.screenly.io/blog/2019/03/07/what-is-digital-signage-software/

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